Custom formulation
New formulas written from scratch to your target profile: texture, sensorial feel, claims, positioning, price point and ingredient philosophy.
Private formulation development
Formulas that are yours, built on evidence.
We develop custom private formulations for brands that want performance they can explain, ingredients they can defend, and a formula that isn't sitting in a hundred other catalogues.
BespokeDeveloped around your brief, not adapted from a shelf base
TransparentEvery ingredient and its purpose explained
DocumentedClear records you can take to any partner
What we do
From first idea to a formula you own the story of.
One focused team covering the technical work that sits between a concept and a product you're proud to launch.
Reformulation
Already have a product? We improve stability, feel or performance, swap ingredients you want gone, or rework it to fit new regulations or claims.
Ingredient strategy
Evidence-led selection of actives, preservation systems and delivery approaches, with the reasoning written down in plain language.
Stability & safety planning
A testing plan matched to your product type and markets, coordinated with accredited laboratories, so you launch with data rather than hope.
Regulatory-aware documentation
Formula records, ingredient rationale and supporting information organised to help your safety assessor and regulatory partners do their jobs.
Scale-up support
Technical hand-off and troubleshooting as your formula moves from lab bench to pilot batch and production with your chosen manufacturer.
How it works
A clear path from brief to batch.
No black box. You see what's being made, why, and what comes next at every stage.
Brief
Tell us about your brand, customer, product type, markets and the claims you hope to make.
Our form guides you through it. If you only have a rough idea, that's fine, we'll help you sharpen it.
Concept
We propose a formulation direction and ingredient strategy.
You get a written outline covering texture, key ingredients, what each does, and any trade-offs, before any bench work begins.
Prototype
Lab prototypes are made and refined against your target.
We iterate on feel, performance and stability with your feedback guiding every round.
Validate
We plan and coordinate the testing your product and markets call for.
Results feed back into the formula, and documentation is assembled for your safety and regulatory partners.
Scale
The final formula and technical documentation are handed over.
We support the transfer to your manufacturer and stay available for troubleshooting through first production runs.
Categories
Built for brands across personal care.
If it goes on skin or hair, we can talk about it. Bring us your category and your constraints.
SerumsMoisturisersCleansersExfoliantsSunscreenEye careShampooConditionerScalp treatmentsBody lotionsBody washesOils & balmsMasksClean & natural-positionedSensitive-skin focused
The difference
Private formulation, not a private label catalogue.
Many providers let you pick from existing bases and add your logo. That's a fine route for some brands. We exist for the ones who want more.
| Typical stock-base private label | Science Based Formulations | |
|---|---|---|
| Starting point | A catalogue of existing formulas | Your brief and a blank page |
| Uniqueness | Same or similar base can be sold to others | Formula developed for you, with ownership terms agreed in writing up front |
| Ingredient choices | Limited to what's in the base | Selected for your goals, markets and philosophy |
| Explainability | Often marketing-led | Every key ingredient has a written rationale |
| Revisions | Minor tweaks at best | Iterative prototyping built into the process |
| Manufacturing | Tied to the provider's facility | Documentation designed to travel to a manufacturer you choose |
Our principles
Science first. Claims second.
Evidence over buzzwords
We favour ingredients and concentrations with credible supporting data, and we're upfront about where evidence is strong, limited or mixed.
Honest claims
We help you position products in ways your formula and testing can actually support, protecting your customers and your brand.
Formulate for stability
A beautiful prototype that fails in six months isn't a product. Preservation, packaging compatibility and real-world conditions are considered from day one.
Plain-language transparency
You'll understand what's in your formula and why. That's what lets you answer customers, retailers and regulators with confidence.
FAQ
Good questions to ask any formulator.
Who owns the formula?
Ownership and usage terms are agreed in writing before development begins, so there are no surprises later. Tell us what you need in your brief and we'll cover it in our proposal.
Do you manufacture the product?
Our focus is formulation development and technical support. We can support transfer to a manufacturer of your choice and help you brief and evaluate them.
Can you work from a rough idea?
Yes. Many brands start with a reference product, a customer problem or a feeling they want the product to deliver. We'll help turn that into a defined brief.
Can you reformulate an existing product?
Yes. Common reasons include improving stability or feel, removing specific ingredients, adjusting cost or meeting new market requirements.
Which markets do you formulate for?
Tell us where you plan to sell. Requirements differ between regions, so we build the formulation approach and documentation around your target markets, and your own regulatory or safety assessor makes final compliance decisions.
What do you need to give me a proposal?
Product type, target customer, desired claims, markets, any must-have or must-avoid ingredients, packaging ideas and a rough timeline. The brief form below covers all of it.
Start a brief
Tell us what you want to make.
Share as much or as little as you have. We'll reply by email with questions or a proposed next step.
Email
sciencebasedformulations@gmail.com
All briefs are treated as confidential. Please don't include sensitive personal information.